Swedish vegan pouches with creative everyday flavours. Strawberry, apple, blueberry, ginger, violet. Slim all-white format, 8-11 mg balanced strength. The flavour playground for users who want something different from mint. Imported by Nicohub, a licensed importer.

Tobacco-free and vegan Produced in Sweden Full tax-labelled import

FUMI is the Swedish brand that flips the script on nicotine pouches. Where most brands lead with mint and add fruit as a side option, FUMI builds its catalogue around fresh, creative fruit and botanical flavours. Vegan, tobacco-free, slim format, with strengths that sit comfortably in the everyday-use range.

What makes FUMI different

FUMI is a flavour-first brand. Tangy Strawberry, Minty Blueberry, Zingy Ginger, Fiery Mango, Salty Violet, Tangy Apple. Profiles you would not see from ZYN or VELO. Most flavours sit at 8 mg (Everyday Lift), with the Freezy Mint variant at 11 mg for a stronger mint.

The pouches are slim, all-white, fully tobacco-free and vegan. 20 portions per 14g can.

Buying FUMI from Nicohub

Every FUMI can we sell carries the Indonesian pita cukai (tax label), clears customs, and ships direct from Sweden. Vegan certification is maintained through the official supply chain.

FUMI strength range in Indonesia

Tier Strength FUMI products
Everyday Lift 8 mg FUMI Tangy Strawberry, Tangy Apple, Minty Blueberry, Zingy Ginger, Salty Violet, Fiery Mango
Energized 11 mg FUMI Freezy Mint

Where to start with FUMI

FUMI Tangy Strawberry at 8 mg is the most approachable entry, sweet, juicy, easy to like. For fruit with ginger spice, try Zingy Ginger. For a bold mint experience, FUMI Freezy Mint at 11 mg is the strongest in the FUMI range.

FUMI flavour families

Berry and fruit

Tangy Strawberry, Minty Blueberry, Tangy Apple. Bright juicy fruit profiles, the FUMI core range. Sweet without being candy-like.

Bold and unusual

Zingy Ginger, Salty Violet, Fiery Mango. Where FUMI's flavour ambition shines. Profiles you cannot find in any other major pouch brand.

Mint

Freezy Mint at 11 mg. The only FUMI mint variant. Strong cooling sensation alongside the higher nicotine release.

Vegan formulation

All FUMI pouches use plant-based fibre, food-grade flavouring, and plant-derived sweeteners. Fully vegan certified across the entire range.

FUMI vs HELWIT vs XQS

Choose FUMI if

  • You want creative fruit and botanical flavours
  • You like sweet without being candy-style
  • You want vegan certification
  • You prefer fruit flavours
  • You want moderate strength (8-11 mg)

Consider HELWIT or XQS if

  • You want gentler entry strength (HELWIT 3.5 mg)
  • You prefer candy-style flavours like bubblegum or cola (XQS)
  • You want tropical fruit specifically (HELWIT)
  • You want a wider fruit and soda choice (XQS)
FUMi Freezy Mint nicotine pouches can, 11 mg per pouch – Nicohub Indonesia

FUMi Freezy Mint

Rp 129.000

FUMi Minty Blueberry nicotine pouches can, 8 mg per pouch – Nicohub Indonesia

FUMi Minty Blueberry

Rp 129.000

FUMi Tangy Strawberry nicotine pouches can, 8 mg per pouch – Nicohub Indonesia

FUMi Tangy Strawberry

Rp 129.000

Frequently asked about FUMI

Is FUMI legal in Indonesia?

Yes. Nicohub is the official Indonesian importer of FUMI, the Swedish vegan nicotine pouch brand. Every can carries the Indonesian pita cukai (tax label) and clears full customs and excise.

What FUMI should I start with?

FUMI Tangy Strawberry at 8 mg is the most approachable entry, sweet, juicy, easy to like. If you want fruit with a kick, try Zingy Ginger. For a bold mint, FUMI Freezy Mint at 11 mg is the strongest in the FUMI range.

Is FUMI vegan?

Yes. FUMI uses plant-based fibre, food-grade flavouring, and plant-derived sweeteners. The entire FUMI range is vegan certified.

What is the strongest FUMI?

FUMI Freezy Mint at 11 mg is the strongest. This puts it in our Energized tier (9-12 mg), suitable for ex-pack-a-day smokers. The rest of the FUMI range sits at 8 mg in our Everyday Lift tier.

Does FUMI contain tobacco?

No. FUMI is fully tobacco-free. Combined with its vegan formulation, it is one of the cleanest-ingredient pouches available.

How long does a FUMI pouch last?

20 to 45 minutes of active release. The 8 mg fruit variants release on the shorter end (20-30 minutes), the Freezy Mint at 11 mg lasts toward the full 45 minutes.